Since I’m not yet a parent, I can only say that I worry about how to approach raising my future children in order to ensure that they are critical consumers of the media and what’s marketed to their age demographic. This type of stuff isn’t going to go away because companies are going to try and squeeze every last dollar out of possible demographics, especially with greater access to internet marketing targeting young people (Facebook ads, etc.).
Victoria’s Secret, as a company, thrives off of objectifying women, creating an unrealistic expectation about beauty and body shape, and marketing to teenage girls (their Pink line is just one example, albeit less risque). This is just another way that corporate profits are prioritized and women are devalued. My partner stands by her claim that they make good products–comfortable and long lasting. It’s a shame that their approach to marketing doesn’t emphasize that, instead setting up unrealistic expectations about the female body for both young men and young women.
An open letter to Victoria’s Secret regarding their choice to make an underwear line aimed at young teenagers. (Read about it here)
Dear Victoria’s Secret,
I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.
Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my…
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